Content eCommerce Shopify Shopify 2.0 Web Design Web Development

The Brief.

To create a new Shopify store that brings the new NAW brand to life, but provides them with a bespoke custom look and feel that is future proof and can help support their growth targets.To work alongside the design agency responsible for the rebrand to create a website experience and launch the D2C channel for NAW.

Our Approach.

After going through a full stakeholder session with the family and stakeholders within the business, we looked through all their new branding documentation supplied by their brand agency and from here we were able to pull together a range of custom page templates that were design within the NEW Shopify 2.0 framework, utilising custom features to deliver the D2C offering for the business.

Displaying Savings Within the Variant Pickers – Shopify allows you to set meta data against variants, but not against product options which are generated from variants. We custom coded a solution to allow us to access the data from variants while a user was selecting an option on the product page so we could add specific and dynamic data against each option on the product page

Using the Meta Objects – Shopify has recently introduced Meta Objects as a method of storing multiple meta fields in one block against a page / product or collection. We utilised these Meta Objects for the bar pages on the site so any reference to a bar anywhere on the site could be centrally referenced from one meta object. This means that a content editor can make a change once and see it reflected everywhere, rather than having to change a piece of text or image in multiple places

Flexible Section Development – Rather than building a large number of blocks, a smaller set of blocks were built with a number of configuration options for content editors to change the style. This allowed us to speed up the development process by not repeating the code that we were writing while building the theme.

And how are you?

Now you know a little about us – we’re curious to know more about you. Drop us a line, we’d love to talk.